We’re very good at talking about immersive experiences, personalized content, growth hacking, responsive strategy, user centered design, social media activation, retargeting, CMS and user experience. But behind all this jargon lurks the uncomfortable idea that we might be accomplices in the destruction of a platform that was meant to empower and bring people together; the possibility that we are instead building a machine that surveils, subverts, manipulates, overwhelms and exploits people.
The Web was born open, but the modern web is different.
I think it’s time we take the Web back! We need less “social” networks, “social” platforms; instead we need to bring back RSS, our personal blogs and websites.
We need the open Web. Again.